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TrackReward - Reports

Overview

The Reports Management section in the TrackReward dashboard provides administrators with essential analytics regarding overall account activity, campaign performance, and affiliate performance. These reports offer valuable insights that can help optimize marketing efforts, track commissions, and analyze customer trends.

1. Reports Overview Page

Features and Components

1.1 Overview Report

  • Provides a summary of total account activity, including revenue, commissions, leads, customers, and visitor data.
  • Available timeframes: Last 7 Days, Last 30 Days, Last 3 Months, Last 6 Months, Last 12 Months, Last 3 Years.
  • Helps analyze overall account growth, conversions, and commission earnings.

1.2 Campaign Performance Report

  • Tracks performance metrics for each campaign.
  • Displays revenue, commissions, leads, customers, and visitor-to-lead conversion rates for specific campaigns.
  • Helps evaluate marketing campaign efficiency and optimize resource allocation.

1.3 Affiliate Performance Report

  • Monitors affiliate-specific performance over time.
  • Includes affiliate revenue, commissions, customer referrals, and lead generation statistics.
  • Helps identify high-performing affiliates and optimize commission structures.

Each report category has a dedicated "Inspect Reports" button, which opens a detailed view of that report.

2. Report Details Pages

2.1 Overview Report Details

This section provides a breakdown of revenue, commissions, net revenue, customers, and visitor data over time.

  • Date-based breakdown to track daily/weekly/monthly trends.
  • Metrics include:
    • Revenue
    • Commission
    • Net Revenue
    • Customers
    • Leads
    • Cancelled Customers
    • Visitors
    • Visitor to Lead Conversion Rate
    • Payout Amount
  • Export Button allows downloading data in a report format.

2.2 Campaign Performance Report Details

  • Provides a detailed view of individual campaign statistics.
  • Metrics include:
    • Campaign Name
    • Revenue
    • Commission
    • Net Revenue
    • Customers
    • Leads
    • Cancelled Customers
    • Visitors
    • Visitor to Lead Conversion Percentage
  • Campaigns can be expanded to view daily performance within a campaign.

2.3 Affiliate Performance Report Details

  • Tracks performance for each affiliate.
  • Metrics include:
    • Affiliate ID
    • Affiliate Name
    • Revenue
    • Commission
    • Net Revenue
    • Customers
    • Leads
    • Cancelled Customers
    • Visitors
    • Visitor to Lead Conversion Percentage
  • Expanding an affiliate provides daily tracking data.

3. Usage Guide

  • Accessing Reports:
    1. Navigate to the Reports page.
    2. Select a report category.
    3. Click "Inspect Reports" to view details.
  • Filtering Reports: Use the timeframe filters to adjust data view.
  • Exporting Reports: Click the Export Button to download the report.

4. Best Practices

  • Review Overview Reports regularly to track total account performance.
  • Analyze Campaign Performance Reports to optimize ad spending.
  • Monitor Affiliate Performance to identify high-converting partners.
  • Use visitor-to-lead conversion rates to optimize traffic sources.
  • Export reports periodically for financial reconciliation and performance tracking.